Case Studies

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Design Systems

Modular Landing Page System for Healthcare

Turned a struggling client engagement into a scalable platform, now powering 33+ campaigns across 11 healthcare clients.

Stabilized delivery, then redesigned the approach. Replaced one-off campaign builds with a modular widget system that baked in accessibility and compliance from the start.

11 clients, 33+ campaigns2 weeks → 3-5 days build timeFoundation for self-serve portal

AI/ML Integration

AI-Driven Sourcing Feature

Revived a fragmented, nearly-abandoned AI feature into a unified sourcing experience, now shipped and driving paid plan growth.

Led end-to-end redesign over 11+ months. Unified search and AI into one flow, replaced friction with a simple chat interface, unlocked candidate profiles with inline preview, and added transparency so users could trust the recommendations.

From 2-3 users to regular adoptionPaid plan growth post-launchFaster candidate shortlisting

0→1 Strategy

AI-Assisted Logistics Operations Platform

Led 0→1 discovery and design for a federal logistics organization. Defined how AI should surface in compliance-heavy workflows.

Led an 8-week discovery and design sprint. Defined two core workflows (delivery delinquency + issue triage), embedded AI insights directly into task flows, and designed for federal compliance from day one.

Validated interactive prototypeFederal compliance built-inReusable workflow framework

0→1 Product

Retail Management in SaaS CRM

Designed 0→1 POS and inventory system inside a fitness CRM. Replaced spreadsheets with a sub-2-minute checkout flow.

Designed a complete retail layer: POS-style checkout, product management, and inventory tracking, tailored for gym staff who aren't e-commerce users.

0→1 retail capability shippedSub-2-minute checkout flowUnified inventory management

B2B SaaS

Member Portal & CRM Customization Suite

Transformed a static, view-only app into a full member portal with white-labeling tools. Profile completion increased 60%.

Designed a full-featured, mobile-first member portal from the ground up. Created a white-labeling editor so gym owners could customize branding and policies without developer support.

60% profile completion increaseWhite-labeling editor shippedReduced staff workload

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