The Art of Visual Identity
Branding has always fascinated me—how a few carefully chosen elements can convey an entire personality, evoke emotions, and build lasting connections. This space is where I explore brand design beyond client work, experimenting with visual systems and identity concepts.
Personal Projects
Concept Brand: Neon
A fictional tech startup brand exploring bold colors and geometric forms.
Cafe Identity System
Warm, inviting branding for an imaginary neighborhood coffee shop.
What I've Learned
Through these explorations, I've discovered that great branding isn't just about aesthetics—it's about storytelling. Every color choice, every typeface, every spacing decision contributes to a larger narrative that connects with people on an emotional level.
These projects allow me to push boundaries without constraints, experiment with trends, and develop my visual language in ways that ultimately benefit my professional work.