Hi,I'mTsai-shiuan!I'manAI-drivenproductdesignerwhoturnscomplexchallengesintointuitiveexperiences.Ibridgebusinessstrategywithrealuserneeds,guidingproductsfromearlyconcepttolaunchwithclarity,craft,andmeasurableimpact.
Shaping tools that work the way people think
Each project is an opportunity to translate complex processes into human experience with insights, structure, and craft to make everyday work simpler.
Work highlight: Optimized contact management workflows to boost recruiting efficiency and improve user experience through a research-driven, systematic design approach.
Selected work
Highlights from recent projects
Modular Landing Page System for Healthcare
Turned a struggling client engagement into a scalable platform, now powering 33+ campaigns across 11 healthcare clients.
Stabilized delivery, then redesigned the approach. Replaced one-off campaign builds with a modular widget system that baked in accessibility and compliance from the start.
AI-Driven Sourcing Feature
Revived a fragmented, nearly-abandoned AI feature into a unified sourcing experience, now shipped and driving paid plan growth.
Led end-to-end redesign over 11+ months. Unified search and AI into one flow, replaced friction with a simple chat interface, unlocked candidate profiles with inline preview, and added transparency so users could trust the recommendations.
How I Work
Research-Driven Design
Deep user research and data analysis to uncover insights that shape meaningful product decisions.
AI-Assisted Workflows
Leveraging AI tools to accelerate design iteration while maintaining craft and intentionality.
Scalable Systems
Building design systems and frameworks that grow with products and empower cross-functional teams.
Tracing inspirations and reflections in design
A growing collection of lessons, ideas, and moments that have shaped how I think about design. From discovering patterns in everyday interactions to learning through projects and people, these reflections capture the mindset behind my work.
Keeping Authorship in AI-Assisted Website Build
I didn't set out to build a website with AI. I set out to design one—and found a methodology where AI amplified my decisions rather than driving them.
Don't Let AI Design You
Have you tried Lovable? Used V0? Built with Cursor? Questions like these have been popping up—and they come with both potential and risks.
Caring in the Right Place in Design
Why effective design isn't about caring everywhere, but caring wisely. Working in an agency, I've learned to balance emotional investment with strategic focus.
Let's build what's next
Whether it's a product challenge, a collaboration idea, or just a thoughtful conversation about design, I'd love to hear from you. Let's connect and see what we can build together.
Contact me